PGA Championship
Role: WEBSITE DESIGN • UX Design • iOS APP DESIGN • DESIGN DIRECTION
The PGA Championship is a yearly, 4-day golf tournament—one of the PGA Tour's 4 Major events. Turner Sports provided coverage in conjunction with TNT and CBS. Our main KPIs were video starts and time spent watching. We were able to successfully increase our numbers every year I was on the team. We also steadily increased our sponsorship dollars through selling additional placements, platforms, and custom content.
From 2006-2014, I did the UX and UI design work for the iOS apps and the PGA Championship website. In 2014 I also provided the UX direction and design direction for the Android handset and Samsung SmartTV apps.
