CartPath
Role: PRODUCT IDEATION • UX DESIGN • Web Design • APP DESIGN • LOGO DESIGN
CartPath was a test product that I helped come up with while working on PGA.com. The pitch was to create a place for social sharing specifically for golfers, a la Forkly or Foursquare. The idea was to tie your social shares in with a braggable “pegboard”, booking tee times, lessons with a PGA Professional, and an official USGA handicap.
For various political reasons way above my pay grade, most of the hooks for the product were stripped out and the project fizzled. The design is a little dated (we were designing for iPhone 4) but the initial concepts and design thinking are still valid.
